Drake teases ‘Views From The 6’ with projection in London
Drake is making his presence known in the U.K. by projecting the 6 in central London to promote his forthcoming album Views from The 6.
Drake gave London its first official taste of his new album on Wednesday night (April 6) by projecting an image of what appears to be the artwork for Views From The 6. The image was projected at approximately 8.20pm onto the side of the Royal Opera House in Covent Garden, central London. The simple black and white image of the number 6 with an eye in the middle ties into the giant billboard ads that popped up in his hometown of Toronto earlier this year, reminding people that Drizzy season is approaching.
Island Records, which distributes Drake's music in the U.K., confirmed to The FADER that the image is not the official cover art for ‘Views From The Six’, saying the art seen projected above, in London, was art used to "tease the album release." They continued: "It is "100% not the album artwork".
The projections marks the launch of Drake’s fourth studio album, which is scheduled to be released at the end of April, as reported by Pitchfork. Drake has been unveiling new tracks from the long-awaited album lately, including “Pop Style” with Jay Z and Kanye West, as well as “One Dance” with Wizkid and Kyla.
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