BBC is the official broadcast partner of the MOBO Awards. BBC One will broadcast a special behind-the-scenes show, which will include exclusive backstage content and not-before-seen performances and interviews from the award ceremony. Highlights will also be available on BBC iPlayer

Captain Morgan is the proud sponsor of 2024 MOBO awards. Captain Morgan, owned by Diageo, is one of the world’s biggest rum brands. Captain Morgan offers a choice of different drinks, each with its own distinctive flavour and personality. Whether you are watching the MOBO’s from the Utilita arena in Sheffield or at home, why not try our NEW exceptionally smooth premium variant, Captain Morgan Black Spiced best mixed with cola or ginger, ice and a wedge of lime. Buy yours here: Black Spiced (channelsight.com) Or if you prefer to go Alcohol free enjoy our NEW Captain Morgan Spiced Gold 0.0% Alcohol Free.

Make sure to follow the behind-the-scenes action of the MOBO Awards on our Instagram https://www.instagram.com/captainmorgangb/.


Celebrating life, every day, everywhere.

Please drink responsibly and please do not forward to anyone under the legal purchase age.



SheaMoisture is the legacy of Sofi Tucker, a pioneering mother of four and entrepreneur, who sold Shea Butter, African Black Soap, and homemade beauty preparations in Sierra Leone in 1912. SheaMoisture honours her vision by continuing to formulate with raw shea butter handcrafted by women in Africa. Shea’s mission is to invest in and empower Black communities and is a global beauty leader in hair care. https://www.sheamoisture.com/



Marshall is delighted to once again partner with MOBO on the Best Alternative Music Act award representing our shared commitment to supporting outstanding talent. https://marshall.com/

Loco Music Company are excited to announce a partnership with the MOBO Organisation that embodies a shared vision of nurturing and promoting exceptional musical talent. This collaboration represents a long-term commitment to not just elevate artists from Cape Verde and Portuguese-speaking countries but to also foster cultural appreciation and innovation across the global music scene. Loco Music's dedication to showcasing diverse musical genres and the MOBO Organisation's rich history of supporting talent in music, film, and TV, unite us in our mission to inspire, entertain, and create meaningful connections with audiences worldwide. Together, we are poised to make a significant impact, celebrating the rich musical heritage of Lusophone countries and beyond. https://locomc.com/